Taobao's "Maker" Festival

Over the weekend, Alibaba threw a "Taobao Maker Festival" to showcase its latest VR e-commerce technology. They're partnering with a company called Buy+ to give people an immersive virtual shopping experience.

Like most Alibaba events, it was all PR and very little substance. Buy+'s lingerie shopping experience was more about sexy demo content than useful functionality. You could walk around a showroom and pick up lingerie, but you couldn't actually try anything on. Clicking on a bra would just show a half-naked model preening in front of a mirror. The guys watching in line were happy to say the least.