In the same way that Western firms tend to languish in China (eBay, Google, Groupon...), success stories of overseas Chinese companies are few and far between. Musical.ly is one of them. Founded in 2014 by Alex Zhu and Luyu Yang, the video-based social app went viral - among US teens.
Now, the Shanghai-based startup has added live streaming to its product portfolio (complete with Trump-head virtual gifts), and has expanded into Europe and South America. How did they do it? In this episode of Analyse Asia, Bernard Leong and I discuss Musical.ly's business model, strategy, and more.